In recent years, Kramer has been shifting its strategy and investing in IT-friendly Pro AV solutions Integrating hardware, software, and cloud systems like Kramer Control, Kramer Network Enterprise AV Management Platform, VIA wireless presentation, KronoMeet Room Booking & Scheduling, Maestro integrated automation and more. Software-driven AV functionality on a single device is implemented throughout different systems, creating Kramer Open AV Platforms. This scalable and smart approach to AV architecture enables multiple functionalities like integrated video conferencing coupled with powerful room control and automation, digital signage, and much more.
The industry is at the final stages of the convergence shift. IT has taken over AV, which requires a new approach to AV in general. It requires new kinds of solutions and different ways of working. We are committed to positioning Kramer as a provider of IT-friendly AV solutions, investing heavily in meeting the challenges and motivations of the IT department. We have integrated our IT-friendly philosophy into many of our products and solutions. The Kramer AV over IT approach is aimed at making AV systems and services completely IT-friendly – Easy, Secure, and Managed.
We believe that user experience is what stands at the core of any easy and simple accessible technology – and AV is no exception. Whether it is videoconferencing or wireless collaboration, AV must be fail-safe, user-proof, and always easy to navigate. Our focus on easy operation results in a fully transparent AV experience for the end user.
Zero-touch automation with Kramer Maestro is our way of creating meeting space AV systems that do not require user intervention. The user can enter a room, connect his or her device to the BYOD interface – wired or wireless – and Maestro instantly activates a set of pre-configured actions to prepare the environment for collaboration.
We also simplify the process by equipping our VIA line with fully native support for AirPlay, Miracast, and Chromecast, enabling Windows 10, Apple devices, and Android devices to connect wirelessly and present content quickly and natively. This is what we call ‘True BYOD,’ which means users don’t need to install any extra piece of software to get connected and present wirelessly.