Johnson, a former audio/video integrator, knew the Kramer product would meet the exacting standards of the varied in-store environments. The connections on the transmitter/receivers allow the signal transmission to more than one screen – a requirement for many stores. In addition, the product reproduces sharp, clear picture quality no matter what the length of the cable run. While the average length is about 50 feet, some environments require up to 200 feet of cable. The Kramer product was distributed through Norcross, GA-based IT reseller ProSys, and installed by local technicians in each market.
“The product would also be installed by hundreds of different technicians across the country, so the learning curve needed to be short,” Johnson said. “Any technical issues were handled quickly by the Kramer staff. I was comfortable knowing they would resolve anything reliably and efficiently.”
The RSQ systems also provide AT&T stores with important data on customer service. Managers can identify store traffic patterns and customer wait times. They can review customer needs in advance, be prepared, and adjust resources as necessary. From a guest perspective, the system makes store visits more efficient. For example, bill-paying can be done right at the kiosk, and service questions are referred immediately to a designated area. Guests in the queue always have a clear view of their status.
AT&T is scheduled to roll the RSQ system out to its remaining stores this year, keeping the lines open for a pleasant shopping experience.