Kramer at the Movies

When the international Cinemark movie theater chain decided to install a new facility in Iguatemi, the most high-end shopping mall in San Paulo Brazil, the president of Cinemark Brazil contacted the Digital Signage company “Proximidia” to get a state-of-the-art Audio Visual system, according to guidelines established by the Cinemark architect.

The system comprises 15 screens: 11 plasmas and 4 LCDs, all 42’’, bringing a lot of useful information to the moviegoers visiting this top-end Cinemark facility. The information includes product pricing, trailers, advertisements, etc. Cinemark wanted a visually unique signage solution, which is a 3 PC-based content delivery system, utilizing the following Kramer machines: XGA matrix model VP-4×4 for routing the 3 inputs to the 4 groups of screens, XGA Distribution Amplifiers model VP-400N to split each XGA image to the screens in each group and one pair of XGA over CAT-6 transmitter model PT-100 and receiver model PT-120 (15 pairs, same number as the screens).

“What we needed was a dynamic visual solution to provide a high-resolution result,” says Noah J. Glazov, co-owner of “Proximidia” and the designer of this AV system. “Because the project required visually stunning content the only option was an RGBHV infrastructure. After searching for available products in the marketplace we decided to go with Kramer based on product quality, excellent customer service, and price. Kramer personally worked with us to provide a complete and innovative solution. The dedication of the Brazilian staff made the difference between creating a One-Of-A-Kind project and something commonplace.”