Kramer partners with Sidev, part of the Midwich Group, to reinforce France relationships

Amsterdam, May 2024: Kramer, the leading audiovisual experience company, has broadened its distribution partnership in France with a distribution agreement with Sidev, a leading value-added distributor of AV/IT multimedia technology.

From innovative wireless presentation and collaboration, revolutionary room control built in the cloud, to web-based AV network management, Kramer is setting a new standard for AV/IT convergence in an open ecosystem. The company is committed to providing the best products, solutions, and services, and remaining the go-to choice for the enterprise, education, and government markets.

With this new partnership, Sidev, part of the Midwich Group, will market, distribute, and support Kramer’s entire portfolio while delivering the most intuitive audio-visual experiences through its wide network of resellers, integrators, consultants, and installers across France. Customers will now have access to a dedicated team, offering end-to-end audio-visual technologies with reliable support that drives their businesses forward.

The partnership is the latest to be introduced under Kramer’s new ENGAGE Partner Program, designed to Enable its Network (of partners) to Grow, Accelerate, Gain, and Excel. The scheme engages distributors, system integrators, and resellers to boost growth and profit via Kramer product portfolio adoption, training, certification, and marketing efforts. Accredited partners enjoy various benefits and incentives such as marketing development funds and special equipment discounts.

Brooke Ellingworth, Director of Channels EMEA at Kramer, commented: “We are so excited to expand the Midwich European collaboration to partner with Sidev. Sidev is the French market leader in our industry, and together we will serve our customers better with top-notch support, valuable market knowledge, and best-in-class audio-visual solutions. I want to thank Sidev for the partnership and look forward to our mutual future success.”

Lionel Roudil, CEO of Sidev, spoke of the benefits to the France AvoIP market that this new agreement delivers: “With the announcement of Kramer, we are strengthening our Technical Video brands portfolio. The range of products and solutions offered by Kramer will help us address the wider range of our customer requirements on many segments of the AV market and most especially keep engaging strongly on AV over IP solutions. This collaboration in France is also a new step in the overall Midwich/Kramer partnership with another major market that we will be developing together.”

About Kramer

Kramer Audio-Visual experiences power creativity, collaboration, and engagement. From AVSM to advanced cloud-based communication, collaboration, and control solutions, Kramer creates audio-visual experiences that are more engaging, more inclusive, and more connected than ever before.

With the regional EMEA headquarters in Amsterdam – The Netherlands, and locations around the world, Kramer’s audio-visual experts are designing the future of engagement technology.

Physical and digital boundaries have blurred. But no matter how hybrid our world becomes, our desire for real, human connection will never cease. Kramer’s intuitive, seamless technology breaks down walls, bridges gaps, and makes people feel closer together even when they’re far apart.  

About Sidev 

Sidev is the largest specialist distributor in France of audiovisual solutions for the professional market. Sidev offers leading brands for a variety of applications and environments. The company is part of the Midwich group, a specialist AV distributor to the trade market, with operations in the UK and Ireland, Continental Europe, Asia-Pacific, and North America.

The Group’s long-standing relationships with over 500 vendors, including blue-chip organizations, support a comprehensive product portfolio across major audio-visual categories such as large format displays, projectors, digital signage, and professional audio.

The Group operates as the sole or largest in-country distributor for a number of its vendors in their respective product sets. The Midwich Group is registered at the AIM (Alternative, Investment Market) London Stock Exchange.
www.sidev.fr