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February 23, 2022

Kramer appoints new Presidents in EMEA and APAC as it scales up its operation

Jerusalem, Israel, February 23, 2022 – Kramer Electronics Ltd. is pleased to announce the appointment of two new executives to lead regional operations in EMEA (Europe, Middle East & Africa) and APAC (Asia-Pacific). This expansion of Kramer’s executive team is a key step to supporting the company’s rapid business growth and strengthening its customer-centric strategy.

It is also aligned with Kramer’s shift toward a regional approach. As part of this, Kramer will establish a new EMEA regional headquarters in Amsterdam, The Netherlands, and will locate the APAC regional headquarters in its existing Singapore offices.

“Building on Kramer’s strong performance, we are now strengthening our leadership team and laying a strong foundation to support exponential growth,” said Gilad Yron, CEO of Kramer Electronics. “This is an instrumental element in building a scalable organization that excels in providing solutions that meaningfully power the physical-digital world. As we shift our center of gravity towards the customer, having senior executives in the regions where our customers are will deepen our market intimacy and increase our responsiveness to customer needs.” 

New Kramer regional Presidents

Roni Klein, who was formerly Kramer VP of Strategic Accounts, has been promoted to Kramer EMEA President. With a proven track record of more than 25 years and experience across a broad base of technology, solutions, and services, Roni is a veteran leader of regional and global teams, spearheading complex strategies in sales, marketing, service, and operations. Prior to joining Kramer, Roni served as Global VP of Sales at Pangea IT. He has held varied management and executive roles at IDE Technologies, Verint Asia-Pacific, and NUR Macroprinters, where he was instrumental in positioning the company for acquisition by HP.

Marc Rémond has been appointed Kramer APAC President. A seasoned international business executive and entrepreneur, Marc has 23 years of experience in selling and marketing IT and communications solutions and services to Enterprise, Government and Education institutions. He has extensive experience in the AV and collaboration field, including as a Regional VP of Sales, Meeting and Learning solutions at Barco, and as a Global Senior Director at Polycom, now known as Poly, a leader in video, voice, and content solutions. 

Marc Issan, Kramer VP Sales, added “I am very pleased to welcome Roni and Marc to our executive team. We are all looking forward to working with them to accelerate the build-up of our regional operations and steer Kramer to a new level of growth”.

Contact details

Ornit Sade-Benkin
VP Marketing
Kramer Electronics Ltd.
[email protected]

Tags:

APAC

EMEA

Customer Profile

HSBC is one of the world’s largest banking and financial services organizations, serving more than 40 million customers across its global businesses.

In France, HSBC Continental Europe, a subsidiary of HSBC Holdings, plc, employs approximately 8,000 people.

The Challenge

In December 2020, the bank moved from its historic headquarters on the Champs-Élysées to 38 av. Kleber in Paris (16th Arr). During this move, employees were divided between the new headquarters in Paris and HSBC’s hub in La Défense business district.

HSBC Continental Europe needed reliable and intuitive technology solutions to equip new spaces and provide innovative work environments.

In order to equip these new spaces and provide an innovative work environment to its employees, HSBC Continental Europe wanted reliable and intuitive technology solutions.

The Solution

This large-scale project included roughly 100 videoconferencing spaces, a boardroom, and an auditorium at the Kléber site.  HSBC Continental Europe chose the AV integration company IMAGEMÉDIA to manage and implement its desired goals. For IMAGEMÉDIA, Kramer’s solutions were the best choice for this project. Indeed, the reliability of Kramer technologies, combined with the support of Kramer France’s team, made it possible to meet the bank’s expectations and ensure a successful and efficient installation.

Each space is equipped with a Kramer VIA GO², our compact and secure 4K wireless presentation device. Among its many features, the VIA GO²’s advanced technology provides users with instant wireless connectivity and allows them to easily present their 4K content. Two participants can simultaneously present content on the main display, fostering collaboration and productivity. Additionally, users can easily select the source and destination for their presentations from Kramer touch screens. 

Kramer’s VS-411X automatic switcher for 4K HDMI video signals was also installed in the different spaces to provide smooth and fast switching.

In the Orangerie, the reception area at Kléber site, a 75” professional monitor was installed with a Kramer VIA Connect Pro wireless device to display dynamic digital signage and content to customers and staff.

The Results

When implementing Kramer solutions, our partner IMAGEMÉDIA had a range of innovative, reliable, and secure technology products. It could rely on Kramer’s team during every phase of the project, from design to support during the installation. HSBC employees truly appreciate how Kramer’s advanced technology tools facilitate collaboration and offer them a truly immersive and innovative experience in a modern work environment.

Tags:

Enterprise

Collaboration Applications

Control

EMEA

France

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To manage its mission and coordinate all activities related to nuclear risks, IRSN wanted to create an innovative and secure control center utilizing reliable and field-proven technology solutions.

Customer Profile

IRSN, a French public agency established in 2001, is the nation’s public service expert on nuclear and radiation risks. Its activities cover all scientific and technical issues related to safeguarding France’s citizens and society from nuclear and radiation hazards.

IRSN employs approximately 1,800 people, including many specialists, engineers, researchers, physicians, agricultural engineers, veterinary surgeons and technicians, as well as experts in nuclear safety, radiation protection, and the control of sensitive nuclear materials.

The Challenge

In order to manage its mission and coordinate all activities related to nuclear risks, IRSN wanted to create an innovative and secure control center utilizing reliable and field-proven technology solutions.

The Solution

The AV integration company Sonastec, selected by IRSN, chose Kramer solutions for this complex and ambitious project. Indeed, the competitiveness and reliability of Kramer products combined with the expertise and support from Kramer France’s team, especially during the design phase, made a difference with our integration partner.

The nine (9) rooms in the Control Center are equipped with two 80” monitors and seven (7) video walls with various configurations (3×2, 4×2). From their PCs, users can choose to show a picture, streaming video, videoconferencing, or other rooms on a full or single screen, or via multicast on several screens according to their needs.

Four (4) Kramer VS-1616DN, three (3) VS-88UHD, two (2) VSM-4X4HFS matrix switchers, and 50 Kramer DIP-31 multi-format auto switchers were installed to ensure smooth and reliable video and audio signal switching.

In every space, an elegant Kramer KT-107 7” touch screen was deployed, allowing users to easily choose different presentation layouts on the government agency’s control room video walls. This enables IRSN staff to display content according to the desired template.

The Results

A relationship of mutual trust established with our partner Sonastec made it possible to successfully implement this project for the French government agency and achieve the end customer’s specific objectives. IRSN employees really appreciate the reliability and quality of Kramer solutions. The various Kramer technologies provide them with secure and intuitive work tools that are essential to managing their mission-critical responsibilities for France.

Tags:

Government and Defense

Control

Signal Management

EMEA

France

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Background

NEOMA Business School wants to position itself as an innovative challenger to the world’s leading business schools. The school is divided into three campuses in Reims, Rouen, and Paris. It currently offers over 9,000 students an extensive portfolio of programs ranging from marketing and communications to accounting, finance, and management.

Goals

For several years, one of the keys to NEOMA Business School’s development has been the Experiential Education Project (ExE Project). To carry out this project, there is a need for educational tools to allow both theoretical and practical learning approaches in the same place.

Solution

In 2019, the school installed two augmented learning rooms, one on the Reims campus and the other in Rouen. The audio-visual equipment is organized around Kramer’s VIA wireless gateways and Kramer Control interfaces.

In each room, a wireless-based exchange and display system has been set up on nine workstations that can accommodate six students each, with a room broadcasting solution on four central screens, all controlled by two touch screens.

The different workstations are equipped with the VIA GO solution and RC-306 keypads. Two VIA Connect Pro units are used for broadcasting in the room without the workstations.
The SL-240C controller and two KT-107 touch panels allow the Kramer Control solution to manage the room. A central rack accommodates a VS-1616 matrix switcher, which manages the HDBaseT distribution of video streams, as well as all the VIAs and the IP network part. And the software application VIA Site Management is used to manage all the VIAs on both sites.

Value

The two classrooms are a great success, with the professors competing to book a slot in the calendar to use them. Realizing the innovative possibilities and pedagogical opportunities offered by the AV-equipped classrooms, many professors have also revised the format of their lessons accordingly, enhancing the pleasure of learning and the overall quality of the learning experience.

Excerpted from an article by Pierre-Antoine Taufour published in Sonovision (with the author’s permission) https://sonovision.com/neoma-business-school-choisit-les-passerelles-via-de-kramer/

Tags:

Education

Collaboration Applications

Control

Signal Management

EMEA

France

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Amec Foster Wheeler reduces clutter and improves control with a well-designed AV system

“They didn’t want a control system or a confusing bunch of products, so we designed a simple, intuitive system with easy-to-use Kramer products.”
Tom Austin | Account Manager, Industrial Audio/Video Inc

Background

Amec Foster Wheeler* (AMEC) is a British consultancy, engineering, and project management company headquartered in London, England. With offices in over 55 countries worldwide and roughly 30,000 employees, the company serves customers in the oil and gas, minerals and metals, clean energy, environment, and infrastructure markets.

Goals

AMEC wanted to outfit its new Houston office conference and training rooms with easy-to-use AV equipment that enabled both HDMI and VGA. The system had to be intuitive, and 100 percent reliable, and all products needed to be out of sight.

Solution

Industrial Audio/Video Inc., a locally-based professional integrator, was chosen to design sleek, no-nonsense systems for three different parts of the building – the primary training room, the executive conference room, and 23 smaller conference/training rooms.

The 30-seat primary training room inherited equipment from the executive conference room, with some added. This includes a smart tablet for annotating images, two ceiling-mounted projectors, and Kramer VGA and HDMI cables inside a custom podium.

The AMEC executive conference room features an under-the-table mounted VP-435 ProScale Digital Scaler and a Kramer FC-46 audio de-embedder for audio conferencing.

The 23 smaller conference/training rooms were outfitted with identical systems. Each now includes either a Kramer VP-434 or VP-435 scaler, connected by Kramer VGA and HDMI cables. The scaler converts the selected video signal to a computer graphics or HDTV output resolution. The HDMI output signal transmits to the projector via CAT 5 cables.

Existing cables in most of the rooms saved the considerable expense of rewiring.

Value

Each room has a simple system that accesses the necessary digital technology with the push of a button without having to adjust projectors or resize screens – and image quality is always good.

All hardware is now housed under the conference room tables to create a sleek and professional installation with reduced clutter.

“AMEC didn’t want a control system or a confusing bunch of products, so we designed a simple, intuitive system with easy-to-use Kramer products”, said Tom Austin.

The overall result is exactly as intended. A reliable, intuitive, and discreet system for better communication and collaboration throughout each area of the building.

*In October 2017, Amec Foster Wheeler was acquired by Wood Group.

Tags:

Enterprise

Connectivity

Control

Signal Management

EMEA

United Kingdom

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The airliner was equipped with audio-visual technology that would allow entertainment to be enjoyed in each of the airplane’s four passenger compartments.

Customer

Aerostyl

Industry

Entertainment

When the owner of a private Tupolev 154 airliner wanted to make his jet more like home, he turned to Kramer and Sierra Video Systems for a luxury home theater system. With the goal of providing a versatile selection of high-quality video and audio reproduction for passengers, the airliner was equipped with electronics technology that would allow entertainment to be enjoyed in each of the airplane’s four passenger compartments.

Originally a “workhorse” plane for domestic Russian flights, the Tupolev 154 design is similar to a Boeing 727, but with lower ceilings and smaller passenger doors. This private jet’s interior had already been transformed to include comfortable leather seating for approximately 25 people, couches, wooden cabinetry and tasteful lighting. The team at company Aerostyl in Russia, brought Kramer and Sierra Video Systems products on board to create an audio/video system to match the luxurious design. Each passenger compartment was equipped with various-sized LCD panels that could display video programming selected from four DVD players, a VCR, a karaoke machine, a video camera and an Airshow server. Audio is also available from three CD changers in the system. Passengers can control the system using the individual remote controls available in each compartment. The flight attendant also has a remote control.

All of the composite video and stereo audio is distributed through the Sierra Video Systems Lassen 1208VS 12 x 8 matrix switcher, located in the control room behind the pilot’s cabin. Three Kramer PT-102A 1:2 distribution amplifiers are connected to the switcher for high-quality audio. The switcher can be controlled from its front panel, or via RS-232 or RS-485 interfaces, and the installation features use of all of these options. RS-232 interface connects the switcher to an Alpine computer processor that features its own 7-inch display. Each of the passenger remote controls are wired to the computer processor using the RS-485 interface. Video and audio can be switched independently, so passengers can select their favorite CDs or audio programming, or they can watch two separate video programs within the compartment. Each passenger compartment also features a Kramer VM-30AV 1:3 distribution amplifier for audio and video. The product’s high bandwidth ensures clear signal reproduction even in long cable runs. The Tupolev’s longest cable run is 20 meters from the switcher. The audio installation features power amplifiers linked to loudspeakers, subwoofers and personal headphone connectors in the passengers’ seats. It also required acoustic shielding to silence the engine noise, and sound isolation was added to each of the passenger compartments. While passengers are enjoying a seamless video and audio experience, Kramer and Sierra Video Systems are bringing home theater home, even on the road.

Tags:

Entertainment

Control

Signal Management

EMEA

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Background

On September 2004, Kramer Russia installed a switching system in a non-linear editing studio of a Russian serial production company in order to optimize its use of video cassette recorders and players, already using two different formats (DVCAM, Betacam) and preparing to use the third one. The preliminary design shows that all the VCRs are installed in one location, and their inputs and outputs may be switched from any editing console using matrix switchers.

Goals

The system requirements stated that it should, first, be able to serve up to eight non-linear editing facilities and up to eight video cassette recorders or players. Second, the system should be able to switch video and audio inputs and outputs from any VCR to any non-linear editing console for digitization and backward tape recording of the edited footage. Third, the RS-422 control connections should be provided as well. And, finally, it was necessary to provide the possibility for all operators to choose a VCR to work with directly from his/her working place, and no other operator could break this connection.

All the executing equipment is enclosed in one space, which gives the following advantages:

  1. The noise level in editing facilities is sufficiently reduced since there are no noise-producing devices (fans, hard disk drives, etc.) at the operators’ workplaces.
  2. The provision of high-quality backed-up power to all the system’s components is easy and inexpensive.
  3. There are practically no signal losses in very short audio and video paths.

Solution

The switching block which links all the components to each other is the heart of the system. Inputs and outputs from the VCRs and non-linear editing consoles are switched with Sierra Video PRO 1616V3 (YUV video) and Kramer VS-1616A (Balanced Audio) matrix switchers. The RS-422 interfaces of all the components are connected to the Kramer VS-4216 matrix switcher. For convenience, all the viewable outputs of the VCRs (Composite Video + Audio) are coupled with monitors on the operators’ desks through Kramer VS-848 matrix switchers. The core of the switching block is the control sub-system. The four matrix switchers are connected to the Central Programmable Controller using RS-232 interface, and the Kramer VS-8000 control panels on the operators’ desks are connected to the same controller through RS-485 links. All the system’s control logic is embedded in the Central Controller, which makes it possible to create this system.

The switching block, which links all the components to each other, is the heart of the system. Inputs and outputs from the VCRs and non-linear editing consoles are switched with Sierra Video PRO 1616V3 (YUV video) and Kramer Balanced Audio matrix switchers.

Kramer VS-8000 is a Master Remote Control Unit, designed for broadcast and industrial studio applications. It allows access and control of all Kramer “88”-series matrix switchers (the VS-88A, VS-88V, SD-7588A, SD-7588V, and VS-4228). Using the built-in RS-485 interface, the RC-8000 allows the creation of any configuration consisting of one PC, an unlimited number of remote controllers, and up to eight “88”-series matrix switchers. One VS-8000 can activate all the functions of the connected devices, individually or grouped. In this case, the VS-8000 controls not only the limited number of the above-mentioned models but the whole system, because instructions coming from the panels are processed by the controller and interpreted as required for this system. At the final stage of the project implementation, the designers felt the necessity of adding a device for real-time conversion from one color coding system to another (e.g. from PAL to NTSC). For this purpose, the Kramer SP-11D video processor was chosen. This is a broadcast-quality video multiformat processor with unique, powerful features. It can accept video in composite, Y/C, component (YUV or RGB/S), or SDI, and outputs all formats simultaneously, converting them in PAL, SECAM, or NTSC system if necessary.

ProcAmp features include contrast, brightness, sharpness, and a full range of color control features – in both YUV and RGB color spaces.

Tags:

Enterprise

Control

Signal Management

EMEA

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Glasgow is the latest location for the development of McKenzie Group’s Academy venue roll-out. To supply and implement the audio infrastructure (as well as the video playback), MKG’s managing director, John Northcote, enlisted Shepperton Studios-based Marquee Audio. Marquee project managers, Spencer Brooks and Scott Wakelin, thus designed a reconfigurable system that would service all the venue’s requirements.

For the video, Marquee installed two 42″ plasma displays and a Sanyo projector in the Mezzanine room, Relaying show shots from the camera which occupies a fixed position at the stage. A further 42″ plasma screen is also situated high up in the VIP Room, with source selection, via a Kramer VS-5×4 matrix switcher, between the stage camera and DVD or video playback devices.

Thanks to Marquee Audio for help preparing this article and to Jerry Gilbert for permission to use his photographs.

Tags:

Education

Signal Management

EMEA

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Videlco, the Kramer distributor in Germany has carried out many projects containing Kramer products. Among them is the Century Hall in Bochum, the Jewish Museum in Berlin, The Situation and Information Center (LIZ) of the Federal Government in Berlin, and, lately, the Allianz Arena in Munich.

The Allianz Arena is the brand new soccer stadium in Munich-Fröttmaning, Germany. The initiative to build this modern stadium has already begun in 1997 and it was finally accomplished in the summer of 2005 and ceremoniously opened on May 2005. This 280 million Euros state-of-the-art construction is where the FIFA World Cup opening game will take place in 2006.

The stadium offers 66.000 covered seats on three tiers, with over 7.000 m2 area for food stands. A special eye-catcher – the façade of the Arena (24.000 m2 – biggest membrane shell in the world) can be illuminated in three colors (white, red, and blue).

Naturally, video equipment is concerned, the stadium includes the best and most advanced technology. There are two 100m2 sized LED-video screens (picture format approx. 16:9) mounted above the North and South goals at 42,5m. The resolution of the displays is 288×512 pixels with a pixel composition of 2 red LEDs, 1 true green, and 1 blue. It has a total number of 589.824 LEDs. For best results in color display and resolution, they use the VP-725, a true multi-standard video-to-graphics scaler and presentation switcher. Thanks to its many options and functions (especially the excellent color matching), it is the best device for a high-quality display on such LED screens.

Tags:

Entertainment

Control

Signal Management

EMEA

Germany

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Users select their preferred “mode” to activate the system from the computer program. Kramer turned the children’s health center ballroom into a versatile solution, meeting various needs.

Customer

Luga Children’s Health Center

Industry

Healthcare

The large ballroom at the children’s health center in Luga City, Russia, served as a simple meeting room with tables, chairs, and portable audio/video equipment. But with the addition of a multimedia system, it became a versatile facility for residents and employees. The ballroom is now a multi-functional area that hosts high-tech presentations, conferences, disco dance parties, and movie viewing for various age groups – and it all happens with the click of a computer mouse. Local integrator A Screen used Kramer products to create a simple, seamless solution. A trio of Kramer matrix switchers and specially developed software are at the heart of the system. The Kramer VS-1616V 16 x 16 switcher is used for composite video and S-video, as well as audio switching. The Kramer VP-88 8 x 8 switcher provides component video switching and the VP-66 6 x 6 switcher is used for RGB video. Three Kramer VP-719DS scalers provide conversion of various video formats in RGBHV for preview monitors. Kramer distribution amplifiers and a transcoder are also included in the system.

Click on “Movie Viewing,” and the system activates a multi-channel audio system, DVD player, and video projector. Click on “Dance Party,” and a dynamic light is added to the theatrics, while the projector displays various lighting effects that keep time with the music. Click on “Presentation,” and a full suite of audio and video equipment becomes available, along with a separate computer and preview monitor at an operator’s workstation.

To activate the system, users select their preferred ballroom “mode” from the computer program. Click on “Movie Viewing,” and the system activates a multi-channel audio system, DVD player, and video projector. A 6 x 4 m screen is lowered from the ceiling. Click on “Dance Party,” and a dynamic light is added to the theatrics, while the projector displays various lighting effects that keep time with the music. Adaptor-hatches on the 23 x 38-foot stage are connected to microphones whose signals are fed to a mixing console for heart-pounding, enveloping music. Click on “Presentation,” and a full suite of audio and video equipment becomes available, along with a separate computer and preview monitor at an operator’s workstation. A 200-inch screen (measured diagonally), replaces the larger one and the projector’s lens is automatically set for a shorter projection distance. The system switches to the rear speakers, turning off the center channel and subwoofers. Presenters have access to two video cameras, two S-VHS VCRs with a TV aerial antenna, a satellite tuner, a CD/DVD player with karaoke, a DVD player, a DVD recorder, and an MD recorder. A computer is incorporated as a video server for real-time digital recording of events. The stage and presidium table are equipped with the local network, video, telephone, and microphone connectors. Six 15-inch monitors display the main presentation screen, a separate video program, or information from a document camera, as determined by the presentation operator. The Kramer products are located in a separate control room along with the audio and video sources. The versatile line has turned the children’s health center ballroom into a versatile solution, meeting various needs.

Tags:

Healthcare

Control

Room Control

Signal Management

EMEA

Russia

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