Kramer announces new Australian partnership with AVA Distribution

Brisbane, Australia, March 2023 – Kramer, the leading audio-visual experience company, today announced its expanded distribution partnership with AVA Distribution (AVAD), an audio-visual distributor headquartered in Brisbane, Australia.

From innovative wireless presentation and collaboration, revolutionary room control built in the cloud, to web-based AV network management, Kramer is setting a new standard for AV/IT convergence upon an open ecosystem. The company is committed to providing the best products, solutions, and services, and remaining the all-round choice for the enterprise, education, and government markets.

With this new partnership, AVAD will  market, distribute, and support Kramer’s entire portfolio while delivering the most intuitive audio-visual experiences through its wide network of resellers, integrators, consultants & installers across Australia. Customers will now have access to a dedicated team, offering end-to-end audio-visual technologies with reliable support that drives their businesses forward.

The partnership falls under Kramer’s new ENGAGE Partner Program, designed to Enable its Network (of partners) to Grow, Accelerate, Gain and Excel. The scheme engages distributors, system integrators, and resellers to boost growth and profit via Kramer product portfolio adoption, training, certification, and marketing efforts. Accredited partners enjoy various benefits and incentives such as marketing development funds and special equipment discounts.

Marc Remond, Kramer President APAC, said: “We are very excited to partner with a value-added AV distributor such as AVAD to strengthen our position as a leading professional AV vendor in Australia. AVAD’s team is extremely professional, and the company has a longstanding reputation in the ProAV market.”

Thanks to this close partnership, both resellers and customers will gain access to Kramer’s secure and reliable products along with the technical support, training, and programming services they need to ensure their technology deployments are successful and provide the best possible return on investment.”

Santo Pappalardo, Managing Director at AVAD, said: “We have been a Kramer distributor since 2016 and are delighted to have been chosen to become their principal distributor for the new ENGAGE channel program. Kramer delivers a complete range of innovative products designed to help our ProAV resellers create the absolute best audio-visual experiences.”

About Kramer

Kramer audio-visual experiences power creativity, collaboration, and engagement. From AVSM to advanced cloud-based communication, collaboration, and control solutions, Kramer creates audio-visual experiences that are more engaging, more inclusive, and more connected than ever before. Headquartered in the heart of Startup Nation – Tel Aviv, Israel, with locations around the world, Kramer’s audio-visual experts are designing the future of engagement technology. Physical and digital boundaries have blurred. But no matter how hybrid our world becomes, our desire for real, human connection will never cease. Kramer’s intuitive, seamless technology breaks down walls, bridges gaps, and makes people feel closer together even when they’re far apart.

About AVA Distribution

AVA Distribution is a value-added distributor of ProAV products to AV integrators and installers throughout Australia. AVAD works closely with a small number of specialist vendor partners to supply professional audio-visual products and solutions to trade customers. Additionally, it offers a range of training, design & programming services to support its reseller network.

For more information, visit www.avad.com.au

Press Contact

For additional information, please contact:
Veralyne Tan or Mamolefe Molefe at [email protected]