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Location: India

May 28, 2026

Scalable Hybrid AV Architecture for Divisible Room Collaboration

Background 

SailPoint Technologies required a high-performance Audio-Visual solution for its Pune office, designed to support executive meetings, training sessions, hybrid collaboration, and townhall events. The space consisted of two independent meeting rooms with a movable partition, requiring seamless switching between independent and combined modes. The client required enterprise-grade reliability, superior audio clarity for hybrid meetings, and a simplified user experience, all built on a secure and scalable AV architecture.

Goals

The primary objective was to design a flexible AV ecosystem capable of operating as Room 1, Room 2, or a fully combined large-format meeting space without manual reconfiguration. The solution needed to support 4K video distribution, wireless collaboration, USB camera sharing, and advanced audio processing with Acoustic Echo Cancellation. Additionally, SailPoint required centralized automation, minimal user complexity, isolated AV networking for enhanced security, and a future-ready system capable of supporting evolving video conferencing platforms.

Solution 

The project was successfully executed by SRSG Broadcast India Pvt. Ltd., whose engineering expertise and structured deployment approach ensured seamless implementation. From system design validation to rack integration, DSP tuning, control programming, and final commissioning, the team demonstrated exceptional precision and adherence to industry best practices.

Integrated Video Architecture

At the heart of the video system is the Kramer VS-66H2, enabling flexible routing of multiple HDMI sources to multiple displays. This allowed dynamic source-to-display mapping in both independent and combined room modes. Local laptop inputs were facilitated via Kramer SWT3-22-HU-WP-T wall plates, supporting USB-C and HDMI connectivity for seamless BYOD integration.

For long-distance, lossless 4K60 signal transport, the solution leveraged Kramer EXT3-TR and Kramer TP-583R, ensuring reliable HDBaseT transmission of video, USB, Ethernet, RS-232, and IR over structured cabling.  Wireless collaboration was enabled through the Kramer VIA Connect3, allowing presenters to share content without cables while supporting hybrid conferencing workflows.

Professional Audio Processing & Distribution

Audio was engineered for superior clarity and precise conferencing support using dual Kramer DSP-62 AEC processors. These provided:

  • Acoustic Echo Cancellation (AEC)
  • Auto-mixing
  • Noise suppression
  • Independent and combined room DSP logic

Microphones were routed into the DSP, processed for echo-free hybrid communication, and amplified via the Kramer PA-240Z. Ceiling speaker distribution ensured even coverage and controlled zoning, maintaining intelligibility whether rooms operated independently or as a single combined environment.

USB & Hybrid Meeting Optimization

Hybrid meeting performance was significantly enhanced using the Kramer SWT3-41-U, enabling seamless switching and sharing of USB peripherals such as cameras, microphones, and conferencing devices across both rooms. This architecture eliminates the need for manual cable changes, ensuring a smooth and intuitive user experience during both independent and combined room operations.

The solution enables:

  • Seamless switching and sharing of cameras and USB peripherals between rooms
  • True BYOD flexibility for laptops connecting to in-room AV and conferencing devices
  • No USB re-plugging or manual intervention during room combine scenarios
  • Simplified integration with major VC platforms such as Microsoft Teams and Zoom

The result is a fully synchronized audio-video-USB ecosystem that delivers a consistent hybrid meeting experience, allowing users to instantly connect, collaborate, and share content while leveraging all in-room peripherals with maximum efficiency.

Centralized Control & Automation

The entire system is orchestrated by the Kramer KC-Virtual Brain-1, delivering centralized control logic across audio, video, USB, and room combine operations. User interaction is simplified via Kramer RC-308 for one-touch operations and Apple iPad-based touch interface for advanced control. Each room operates independently with dedicated control and can seamlessly combine to function as a single large meeting space when required.

Automation ensures a consistent and intuitive user experience with minimal technical intervention, enabling effortless control of the entire meeting environment. Key functions include:

  • Room mode selection (Room 1 / Room 2 / Combined)
  • Display ON/OFF control
  • Source routing
  • Microphone controls
  • Volume & mute control
  • Camera control during hybrid meetings

Value Delivered

Key value delivered through this integrated AV solution includes:

  • Increased meeting efficiency with one-touch room combine functionality, eliminating manual reconfiguration
  • Superior hybrid collaboration experience with echo-free audio and seamless camera sharing
  • Reduced IT dependency through intuitive automation and simplified user control
  • Enhanced operational reliability with a secure, isolated AV network architecture
  • Future-ready infrastructure enabling easy upgrades and scalable expansion

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This project demonstrates how intelligent system design and the Kramer ecosystem can transform divisible meeting spaces into flexible, high-performance collaboration environments. The seamless room combine logic and centralized control architecture ensure SailPoint receives both operational simplicity and enterprise-grade reliability.”
— Ashish Papadkar, SRSG Broadcast India Pvt. Ltd.

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April 21, 2025

Fidelity International transforms new office with rapid Ashton Bentley AV installation

Fidelity International building
 
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“Ashton Bentley not only met but exceeded our expectations.”
— Senior Technical Manager, Fidelity India

Background

Fidelity International is a global company, providing investment management services. As a global organization, Fidelity relied heavily on AV conferencing and was frustrated with its existing complex multiple vendor-based systems, that were unreliable and difficult to support over a growing and geographically diverse estate.

Fidelity moved to their new offices in Gurgaon, India, housing 2,200 employees and a range of different-sized rooms requiring AV conferencing: Meeting rooms, a boardroom, breakout areas, and configurable training/meeting rooms. It sought a better, simpler, and more intuitive solution for their new offices.

Goals

Fidelity had two goals for the project:

  1. Systems should be intuitive and simple to use so that individuals can operate the technology without assistance, with a unified user experience across all rooms and global sites.
  2. The new technology should be supported remotely, unlike in old offices.
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“Ashton Bentley have become a great partner to Fidelity International; the quality of product and functionality have proven very successful with our internal clients in India and the UK.”
— Technical Consultant, Collaboration Technology , Fidelity International

Solution

After extensive evaluation, Fidelity selected Ashton Bentley for their radically different approach to room system design; a complete technology solution, including furniture.

The various room requirements were discussed and then quickly configured using Ashton Bentley’s standard off-the-shelf systems, while meeting the architect’s brief.

As all systems are pre-configured, on-site assembly was easily completed by local company Esco, with no requirement for Ashton Bentley to be present, reducing costs further. Ashton Bentley’s two-man team arrived towards the end of the project to finalize the installation and commission.

Each system takes hours rather than days to install, which enabled Fidelity to work to a short project timeline and save costs. All systems were installed and commissioned over a period of eight weeks.

The systems supplied were quantities of:

  • Huddle; single 55” display with attached 4 or 5-seat table
  • ab One55 (Touch and non-Touch): single 55” display
  • ab Two55 (Touch and non-Touch); dual 55” display
  • ab Two75 (Touch); dual 75” 4K display

Variety of table sizes ranging from 4 to 12 seats, all with integrated power, data, USB, and laptop input retractors.

Most systems were pre-wired for the customer-supplied Polycom VC and Wyse clients, as Ashton Bentley’s systems are vendor-agnostic towards the peripherals used in them

Ashton Bentley systems have only five active components that are common across all systems and are easy to swap out. So, a local spare inventory was low-cost and easy to keep on site. The training was given to Esco, the local company, to facilitate fast repairs and aid maintenance.

Reducing development and design time provided significant cost savings. Had Fidelity gone down the traditional AV multi-vendor approach, fewer rooms could have been equipped.

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“The key is simplicity, reliability and functionality for the end user. The AB solution deployed has helped us achieve this finally and set the standard for future deployments to our other locations, aligned with our overall AV (and collaboration) strategy.”
— Technical Director, Collaboration Technology, Fidelity International

The outcome

Fidelity moved its staff into the completed building, and within hours, all meeting rooms were being used by staff. What is significant is that no user training was needed; those staff members intuitively understood how to make the system work, so the Gurgaon site has no dedicated AV staff; everything is self-service.

Ashton Bentley’s deployment was carried out efficiently and quickly and delivered a consistent deployment that is truly scalable. As a result, it both met and exceeded the client’s expectations.

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Tags:

Enterprise

Ashton Bentley Collaboration Spaces

APAC

India

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November 26, 2024

What our customers say about

SWT3-31-HU

Fidelity International building
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“The SWT3-31-HU is going to become one of the key feature products for end users due to its ability to cover 4K60 4:4:4 with USB 3.1 potential. As the world adapts to the growth of USB 3.1 USB-C and HDMI, the ability to use this in content switching is going to be incredibly valuable in the modern AV world. With its ability to connect any DP-Alt-Mode USB-C device, and allow charging ability for BYOD, this will become a game changer in the AV and modern meeting world.

We are looking forward to working with Kramer to help build the breadth for this product in the coming months.”
— Flynn Sitch-Cunningham – Product Manager for Collaboration, Networked AV & Signage, Exertis AV
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“With many years of experience in the AV industry, I have had the pleasure of working with a multitude of switching solutions over the years.

I highly recommend the Kramer SWT3-31-HU, due to its ability to offer seamless integration with HDMI and USB-C inputs and supporting BYOD (Bring Your Own Device) and BYOM (Bring Your Own Meeting) environments, utilizing USB peripherals switching. Its intelligent automatic source selection eliminates manual input switching, ensuring meetings and presentations can be started effortlessly.

The Kramer SWT3-31-HU also supports high-resolution video up to 4K60 and USB 3.1 connectivity. This ensures that our clients experience crystal-clear video quality and fast data transfer speeds, critical for presentations and collaborative work involving large files or media.

The device has proven to be one of the standout products that significantly enhances the versatility and efficiency of AV setups for our clients. The SWT3-31-HU is a market crossover product, meaning it is suitable for our key client bases, such as Corporate and Education.

In summary our clients benefit from its reliability and ease of use, enhancing productivity and enriching learning experiences. The Kramer SWT3-31-HU is an invaluable tool for streamlining AV operations and delivering exceptional audiovisual quality.”
— Mark Atkinson – Branch Manager, Universal AV Services Ltd

SWT3-31-HU Switcher

Tags:

Signal Management

APAC

India

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