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Location: APAC

April 21, 2025

Fidelity International transforms new office with rapid Ashton Bentley AV installation

Fidelity International building
 
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“Ashton Bentley not only met but exceeded our expectations.”
— Senior Technical Manager, Fidelity India

Background

Fidelity International is a global company, providing investment management services. As a global organization, Fidelity relied heavily on AV conferencing and was frustrated with its existing complex multiple vendor-based systems, that were unreliable and difficult to support over a growing and geographically diverse estate.

Fidelity moved to their new offices in Gurgaon, India, housing 2,200 employees and a range of different-sized rooms requiring AV conferencing: Meeting rooms, a boardroom, breakout areas, and configurable training/meeting rooms. It sought a better, simpler, and more intuitive solution for their new offices.

Goals

Fidelity had two goals for the project:

  1. Systems should be intuitive and simple to use so that individuals can operate the technology without assistance, with a unified user experience across all rooms and global sites.
  2. The new technology should be supported remotely, unlike in old offices.
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“Ashton Bentley have become a great partner to Fidelity International; the quality of product and functionality have proven very successful with our internal clients in India and the UK.”
— Technical Consultant, Collaboration Technology , Fidelity International

Solution

After extensive evaluation, Fidelity selected Ashton Bentley for their radically different approach to room system design; a complete technology solution, including furniture.

The various room requirements were discussed and then quickly configured using Ashton Bentley’s standard off-the-shelf systems, while meeting the architect’s brief.

As all systems are pre-configured, on-site assembly was easily completed by local company Esco, with no requirement for Ashton Bentley to be present, reducing costs further. Ashton Bentley’s two-man team arrived towards the end of the project to finalize the installation and commission.

Each system takes hours rather than days to install, which enabled Fidelity to work to a short project timeline and save costs. All systems were installed and commissioned over a period of eight weeks.

The systems supplied were quantities of:

  • Huddle; single 55” display with attached 4 or 5-seat table
  • ab One55 (Touch and non-Touch): single 55” display
  • ab Two55 (Touch and non-Touch); dual 55” display
  • ab Two75 (Touch); dual 75” 4K display

Variety of table sizes ranging from 4 to 12 seats, all with integrated power, data, USB, and laptop input retractors.

Most systems were pre-wired for the customer-supplied Polycom VC and Wyse clients, as Ashton Bentley’s systems are vendor-agnostic towards the peripherals used in them

Ashton Bentley systems have only five active components that are common across all systems and are easy to swap out. So, a local spare inventory was low-cost and easy to keep on site. The training was given to Esco, the local company, to facilitate fast repairs and aid maintenance.

Reducing development and design time provided significant cost savings. Had Fidelity gone down the traditional AV multi-vendor approach, fewer rooms could have been equipped.

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“The key is simplicity, reliability and functionality for the end user. The AB solution deployed has helped us achieve this finally and set the standard for future deployments to our other locations, aligned with our overall AV (and collaboration) strategy.”
— Technical Director, Collaboration Technology, Fidelity International

The outcome

Fidelity moved its staff into the completed building, and within hours, all meeting rooms were being used by staff. What is significant is that no user training was needed; those staff members intuitively understood how to make the system work, so the Gurgaon site has no dedicated AV staff; everything is self-service.

Ashton Bentley’s deployment was carried out efficiently and quickly and delivered a consistent deployment that is truly scalable. As a result, it both met and exceeded the client’s expectations.

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Tags:

Enterprise

Ashton Bentley Collaboration Spaces

APAC

India

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November 26, 2024

What our customers say about

SWT3-31-HU

Fidelity International building
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“The SWT3-31-HU is going to become one of the key feature products for end users due to its ability to cover 4K60 4:4:4 with USB 3.1 potential. As the world adapts to the growth of USB 3.1 USB-C and HDMI, the ability to use this in content switching is going to be incredibly valuable in the modern AV world. With its ability to connect any DP-Alt-Mode USB-C device, and allow charging ability for BYOD, this will become a game changer in the AV and modern meeting world.

We are looking forward to working with Kramer to help build the breadth for this product in the coming months.”
— Flynn Sitch-Cunningham – Product Manager for Collaboration, Networked AV & Signage, Exertis AV
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“With many years of experience in the AV industry, I have had the pleasure of working with a multitude of switching solutions over the years.

I highly recommend the Kramer SWT3-31-HU, due to its ability to offer seamless integration with HDMI and USB-C inputs and supporting BYOD (Bring Your Own Device) and BYOM (Bring Your Own Meeting) environments, utilizing USB peripherals switching. Its intelligent automatic source selection eliminates manual input switching, ensuring meetings and presentations can be started effortlessly.

The Kramer SWT3-31-HU also supports high-resolution video up to 4K60 and USB 3.1 connectivity. This ensures that our clients experience crystal-clear video quality and fast data transfer speeds, critical for presentations and collaborative work involving large files or media.

The device has proven to be one of the standout products that significantly enhances the versatility and efficiency of AV setups for our clients. The SWT3-31-HU is a market crossover product, meaning it is suitable for our key client bases, such as Corporate and Education.

In summary our clients benefit from its reliability and ease of use, enhancing productivity and enriching learning experiences. The Kramer SWT3-31-HU is an invaluable tool for streamlining AV operations and delivering exceptional audiovisual quality.”
— Mark Atkinson – Branch Manager, Universal AV Services Ltd

SWT3-31-HU Switcher

Tags:

Signal Management

APAC

India

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September 8, 2024

Bli Bli Hotel enhances the venue’s AV with Kramer Control and AVoIP

Bli Bli Hotel, from the outside
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“I highly recommend Kramer’s system and would not use anything else.”
— Andrew Culph, Venue Manager at the Bli Bli Hotel

Background

Bli Bli Hotel is an award-winning three-level modern bistro and bar with a Mediterranean-inspired rooftop terrace and a lush tropical garden-style events space, located in Queensland, Australia.

Goals

The main goal of the project was to create an easy-to-use AV system interface that could be accessed on any PC, Tablet, or phone on the network.

The system requirements were to design a system that was simple to use, easy to manage, and flexibly operated. That is why Kramer’s AVoIP solution was chosen.

Solution

Powered by Kramer Control, the tablets, computers, and laptops on the network easily interact with essential hardware using a simple interface, developed and installed by the integrator Glen Trebilco from Digital Vision Direct, with support from AVA Distribution’s range of brands and solutions.

Video switching and distribution were done with Kramer AVoIP KDS-7 video encoders and KDS-7 decoders, deployed for their easy wiring and switching of any source to any display. The Kramer Control integration and input/output of the encoders and decoders provide a level of flexibility and management for the integrator and end user.

In addition, products from Yamaha Commercial Audio DSP, Elite Screen flush mount motorized projector screen, Panasonic laser installation projector, TCL displays, Atdec Brackets, and S-Track culminated into an AV system synonymous with the venue’s vision, which has become a testament to how simple and hassle-free it is to deploy Kramer’s AVoIP systems.

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“The ability to manage the entire venue’s AV requirements from any one of our tablets, laptops, or desktops, gives each area full control of a specific space while allowing for mobile adjustments on the go.”
— Andrew Culph, Venue Manager at the Bli Bli Hotel

Value

Bli Bli Hotel is an example of a vision highlighted and supported by an AV solution. Andrew Culph, Venue Manager at Bli Bli Hotel was more than impressed with the Kramer Control system: “We love Kramer at the Bli Bli Hotel. Its accessibility and versatility perfectly suit our venue. The ability to manage the entire venue’s AV requirements from any one of our tablets, laptops, or desktops, gives each area full control of a specific space while allowing for mobile adjustments on the go. I highly recommend the system and would not use anything else,” says Andrew.

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“We love Kramer at the Bli Bli Hotel. Its accessibility and versatility perfectly suit our venue.”
— Andrew Culph, Venue Manager at the Bli Bli Hotel

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Tags:

Hospitality

AVoIP Solutions

Collaboration Applications

Control

Signal Management

APAC

Australia

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Victoria University empowers formal and informal learning across its new campus with Kramer’s VIA solution

Victoria University, AU, shot from outside the building - where Kramer's products are installed
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“The students are loving the experience here in the building, in terms of discovery of spaces and the enablement of their formal and informal learnings. They’re very grateful for the quality, and the fit-for-purpose customized spaces.”
— Kirsten Jeffery | Project Director, Victoria University City Tower

Customer

Victoria University, Melbourne, Australia

Industry

Education

Goals

  • Enable wireless presentation in varied spaces for formal and informal learning
  • Ensure fast video streaming and smooth audio and video transitions, regardless of end-user device
  • Remotely manage all AV devices and digital signage, university-wide

Project Scope

  • Install about 400 wireless presentation devices in new 32-floor Victoria University City Tower Campus

Value

  • Supports goals for closer engagement between students and the teachers
  • Empowers students to collaborate independently and cast presentations to multiple screens
  • Small-footprint devices save room space
  • Full management flexibility
  • High reliability 24/7 across years of use

Solution

Background

Victoria University (VU) is one of Australia’s few dual-sector universities combining higher education and vocational education. It achieved university status in 1991, though its preceding institutions date back to 2016. In recent years, VU has repeatedly ranked in the top 2% of universities worldwide. Today, over 40,000 students study at its seven campuses. The VU City Tower campus, which opened in 2022 in the heart of Melbourne’s central business district, offers both higher education and vocational learning, from practical TAFE certificates through to PhDs. Undergraduate and diploma students study with the award-winning VU Block Model, learning in interactive, workshop-style classes and completing one subject at a time.

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“The relationship with Kramer is a very long one… since the early 2000s. The lecture theaters are possibly 10, 15 years old, and these devices just keep running 24/7 without fail.”
— Kieran Parboo | Client Services & AV Coordinator, Victoria University

Goals

The 32-floor VU City Tower was built to consolidate three pre-existing VU city-based buildings into one vertical campus. The plans called for varied dynamic and interactive learning spaces, including purpose-built practical classrooms and clinics, informal learning spaces, and collaboration spaces of different sizes.

The audio-visual system in the new campus needed to support the VU Block Model, which is very focused on interactive, collaborative, industry-based problem-solving. The fundamental requirement was wireless presentation capabilities that would support formal and informal learning. With that, the key factors were the streaming rates and how smooth the audio and video transition would be when presenting from varied devices, including laptops and mobile phones.

Solution

Although Victoria University was already a very satisfied, long-time user of Kramer AV products, it conducted a review of available products before ultimately choosing Kramer VIA solutions for its new campus.

“We benchmarked against other devices to see what else it could bring to the table,” recalls Kieran Parboo, Client Services & AV Coordinator, Victoria University. “What we found is Kramer had an extensive range of options within the device itself that we could manage as a university, but also offer to academics to use to enable their teaching. And that’s where we came to the solution.”

VU installed a total of about 400 VIA presentation devices in the new VU City Tower. These are in addition to approximately 200 VIA devices installed on various other VU campuses. VIA Connect Plus enables simultaneous wired and wireless presentation and collaboration, and VIA GO2 provides a compact and secure device for 4K wireless presentation.

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“The VIA GO² is a small footprint device that sits in a rack. They’re very, very small, which is great for us. With our digital footprint, we want to keep that as low as possible.”
— Kieran Parboo | Client Services & AV Coordinator, Victoria University

Value

The VIA solution is a hit with VU City Tower administrators, teaching staff and students.

With the VIA display on the screens in the collaboration-style rooms, students are able to get started on collaborative work with ease. Kieran explains: “They simply walk up, enter the IP address, enter the code, and away they go. It allows students to collaborate independently, and then cast that around the room as required.”

According to Kirsten Jeffery, Project Director, Victoria University City Tower, the response to the collaboration capabilities supported by the new campus has been overwhelmingly positive. “The students are loving the experience here in the building, just in terms of discovery of spaces and the enablement of their formal and informal learnings. They’re very, very grateful and very appreciative for the quality, and, I think, the fit-for-purpose customized spaces.”

She also notes, “It’s terrific that we are able to showcase that commitment to students, and providing them with a quality education, surrounded by customized contemporary purpose-built facilities.”

With hundreds of VIA devices installed across the campus, the VIA Site Management (VSM) platform has proved critical to the AV services team’s day-to-day work. Kieran explains: “We use it not only for the management side to see if things are on or off or in a different state. We also use it for digital signage. We can also enable applications or disable applications. So, we have that full management flexibility with that platform, and it’s critical to us.”

When asked about the experience of working with Kramer, Kieran is unequivocal. “The relationship with Kramer is a very long one. It was before my time here at the university, and I’ve been here for 12 years. And they’ve been a big part of the university since the early 2000s. The lecture theaters are possibly 10, 15 years old, and these devices just keep running 24/7 without fail. They definitely stand the test of time.”

The next steps toward that future are already underway. With just under 600 VIA presentation devices now installed throughout VU, the university is planning to install additional VIA devices when it adds new collaboration-style rooms across the campuses later in the year.

Tags:

Education

Collaboration Applications

APAC

Australia

Got a question for one of our AV experts? Contact us here, and we’ll connect you.

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November 27, 2022

Kramer signs global strategic partnership with Vega Global

Delivering end-to-end audio-visual experiences globally

Kramer signs global strategic partnership with Vega Global

Tel Aviv, Nov 28, 2022 – Today, the leading audio-visual experience company Kramer announces the completion of a global strategic partnership agreement with Vega Global, the leading system integrators and managed service providers for digital workplace systems, audio-visual solutions, video conferencing, and collaboration technologies.

From audio-visual signal management to innovative wireless presentation and collaboration, revolutionary cloud-based room control, and web-based AV network management, Kramer’s solutions are setting a new standard for AV/IT convergence across the enterprise, education, and government markets.

Under this agreement, Vega Global will become a global strategic partner of Kramer, granting Vega Global authorization to design, implement and support the entire Kramer solutions portfolio. By tapping onto Vega Global’s wide network of AV and IT resellers, this partnership will strengthen Kramer’s solutions offering to markets globally and ability to provide high-quality end-to-end audio-visual experiences and customer service for the market.

With over 20 offices across Asia, Oceania, and the Middle East, Vega Global has an extensive market presence that also includes key verticals like Enterprise, and Education, aligning with Kramer’s market focus, objectives, and business strategies.

Gilad Yron, Kramer CEO, said: ”I am thrilled and honored that Kramer is partnering with Vega to redefine how people engage with the world. Our technology powers creativity, productivity, expression, and connections. Therefore, the high-value combination of Vega Global’s market reach and technical expertise, together with Kramer’s broad portfolio of industry-leading audio and visual solutions, will greatly benefits organizations who are looking at deploying technology solutions to enable the hybrid workplace. This is just the beginning of a long and successful journey together as strategic global business partners.”

Huaming Gu, Executive Chief Officer of Vega Global, added: “I am excited about Vega Global’s partnership with Kramer: as a business, we always look for partnerships with high-quality and reputable brands that deliver professional services to our respective clients. We are looking for this partnership to enhance the customer experience and add value to our clients, and we are looking forward to growing the relationship together.”

Echoing the same sentiments, Matthew Deayton, Deputy Executive Chief Officer of Vega Global shares, “We are pleased to partner with Kramer; they have extensive coverage across the APAC and MEA regions, dovetailing perfectly into the Vega footprint. As companies embrace the new hybrid modes of work having strong collaborations with quality brands is key to delivering best-of-breed solutions and seamless experiences for our customers.”

About Kramer

Kramer audio-visual experiences power creativity, collaboration, and engagement. From AVSM to advanced cloud-based communication, collaboration, and control solutions, Kramer creates audio-visual experiences that are more engaging, more inclusive and more connected than ever before. Headquartered in the heart of Startup Nation – Tel Aviv, Israel with locations around the world, Kramer’s audio-visual experts are designing the future of engagement technology. Physical and digital boundaries have blurred. But no matter how hybrid our world becomes, our desire for real, human connection will never cease. Kramer’s intuitive, seamless technology breaks down walls, bridges gaps, and makes people feel closer together even when they’re far apart. 

Contact details 

For additional information, please contact:
Veralyne Tan or Mamolefe Molefe at [email protected]

Tags:

Education

Enterprise

Government and Defense

APAC

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Norman’s Bar upgrades its AV quality and reliability with Kramer devices

Norman Hotel AU from the outside, a hotel where Kramer's AV devices are installed
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“I feel whether you’re doing residential, commercial, or industrial applications, Kramer has got the product that will have the right solution for you.”
— David Bowdler | Owner, Smart Home Programming & Automation

Customer

Norman Hotel, Australia

Industry

Enterprise

Goals

  • Replace standard definition video with HD
  • Improve audio quality and reliability
  • Enable easier and more flexible control by staff

Project Scope

  • Upgrade the audio-visual and control solutions for 12 screens in the hotel bar

Value

  • High satisfaction with system reliability and ease of use
  • More reliable audio volume and quality
  • Higher quality video – HD instead of SD
  • Control via fixed touch panels saves bar staff time and effort

Solution

Background

The Norman Hotel is an iconic Australian steakhouse and bar, a contemporary venue located in the same building in Brisbane where the hotel was established in 1889. Norman’s Bar opened in 2009 as part of a major renovation of the hotel. The bar is a much-loved local pub where regulars and visitors come for the drinks and food, camaraderie, and, in classic Aussie fashion, to watch broadcasts of the “footy” and other sports.

Gavin Sayers, Telecommunications Installer, SDC Solutions, talking about the benefits of using Kramer's devices in Norman Bar
“Feedback from the Norman from both managers and upper management has been very positive. The benefits of using Kramer have come through the reliability, customer feedback with how easy it is to use.”
— Gavin Sayers | Telecommunications Installer, SDC Solutions

Goals

Norman’s Bar boasts 12 large TVs strategically placed to provide patrons in different parts of the bar with great views of football games, other sports, and varied content and events. The system did not work in certain areas of the bar and frequently broke down, leaving bar patrons unable to see their favorite sports matches. The audio-visual system was controlled via an app on a mobile iPad that got moved around as different staff members used it. This made it difficult and time-consuming for staff to change audio and video settings in certain areas if they or the iPad happened to be elsewhere in the venue.

In 2022, the bar management wanted to upgrade the video and audio reliability and quality while continuing to use the existing TVs. They also wanted to make it easier for staff to control the things like audio and video, with minimum disruption to their primary jobs of serving customers.

Solution

Systems integrator SDC Solutions worked with Smart Home Programming and Automation to upgrade the bar’s audio, visual, and control capabilities. They upgraded all the video from SD to HD, with a Kramer multi-format digital matrix switcher. The system is controlled by a room controller and a control gateway, all from Kramer. The bar now has access to nine zones of video with nine inputs, which are all controlled using the Kramer Control application on dedicated Kramer touch panels mounted on walls and shelves around the staff areas of the bar.

David Bowdler, the Owner of Smart Home Programming & Automation explains why Kramer products were chosen for the Norman’s Bar upgrade. “Kramer has the best products for this job because of their versatility. Because we’re using the Kramer Control system, it gives us the flexibility of being able to custom-build the interface to actually suit the customer. They’re at a great price point that makes it competitive, and the backup support you get is superb.”

He notes that being able to view and fix any issues remotely via Kramer Control, no truck roll needed, is another factor that made Kramer the right choice for this installation.

Value

The main benefit felt by Norman’s Bar patrons is a better experience watching TV around the bar. “Now, they can come to the bar and see the footy in great quality. They can hear it. It just makes it a much better place to be in,” says David.

It’s not just the bar patrons that are happier; the staff of Norman’s Bar now find controlling the video and audio easier and faster. With multiple Kramer touch screens installed in multiple locations behind the bar and in other areas, staff can easily and quickly change audio and video settings for any screen no matter where they are. This has reduced time out from their core jobs of serving customers.

“Feedback from the Norman from both managers and upper management has been very positive,” says Gavin Sayers, Telecommunications Installer for SDC Solutions. “The benefits of using Kramer have come through the reliability, customer feedback with how easy it is to use.”

“A seven-year warranty on the majority of Kramer hardware helped give the client confidence to go ahead and also gave us as the installer full confidence knowing we have the backing from Kramer.”

Gavin added: “Another benefit of having the Kramer system is that they have a seven-year warranty on the majority of their hardware, which has helped with not only giving the client confidence to go ahead with this product but also gave us as the installer full confidence knowing we have the backing from Kramer.”

It quicky becomes clear that the same confidence flows through all the work that both SDC and Smart Home Automation undertake with Kramer.

“Kramer products have been reliable in every installation that I’ve undertaken between Smart Home and ourselves,” says Gavin. “We’ve had the support that we needed, whether it be from Kramer themselves or Smart Home, and we’ve always managed to deliver exactly what the client has needed. I would always recommend going down this path.”

David, from Smart Home Programming and Automation, echoes that thought, saying “I feel whether you’re doing residential, commercial, industrial applications, Kramer has got the product that will have the right solution for you.”

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Tags:

Entertainment

Control

Signal Management

APAC

Australia

Got a question for one of our Education AV experts? Contact us here, and we’ll connect you.

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September 6, 2022

Kramer partners with Versatech International

Delivering the most intuitive end-to-end audio-visual experiences
in the Philippines

Kramer and Versatech International partner to deliver the most intuitive end-to-end audio-visual experiences in the Philippines

Manila, the Philippines – Today, Kramer announces its partnership with Versatech International as the distributor in the Philippines for its industry-leading range of professional audio and visual products.

From innovative wireless presentation and collaboration to revolutionary room control built in the cloud, to web-based AV network management, Kramer’s solutions are setting a new standard for AV/IT convergence across the Enterprise, Education, and Government markets.

This agreement authorizes and enables Versatech International to market, distribute, and support the entire Kramer solutions portfolio and to deliver, through its wide network of AV and IT resellers, the most intuitive end-to-end audio-visual experiences.

Management from both companies met in Manila for an in-depth discussion of the partnership and vision, as well as the official contract signing. This appointment falls under the Kramer ENGAGE partner program which is soon to be launched across the Asia-Pacific region. The new Kramer channel partner program is designed to Enable our Network (of partners) to Grow, Accelerate, Gain and Excel, or ‘ENGAGE.’

“I’m very excited to partner with such a professional, structured, and competent distributor to represent Kramer in the Philippines. Through Versatech International, both IT and AV resellers and integrators will get access to secure and reliable AV products and obtain the necessary professional certification enabling them to offer Kramer audio-visual experiences that power creativity, collaboration, and engagement in the Physi-Digi world.”
— Marc A. Rémond | President of Asia-Pacific, Kramer

The main objective of this program is to accelerate growth and profit for accredited channel partners and to ensure the utmost customer satisfaction. It focuses on engaging distributors, system integrators, and resellers around product portfolio adoption, training, certification, and marketing efforts. In return for their dedication and investment in promoting Kramer solutions, accredited partners will enjoy various benefits and incentives such as marketing development funds and special equipment discounts.

Since the beginning of this year, Kramer has undergone a business-wide transformation and now seeks to power engagement with the most intuitive end-to-end audio-visual experiences for the AV industry. Today, Kramer is focused on providing products, solutions, and services with a customer-centric approach and, by constantly listening to the market, helping end-users become more connected than ever before.

“Because of how embedded it has become, audio-visual technologies must be part of the conversation during budget formation and strategic planning. Delaying or excluding AV discussions will only amplify the risks of what has become central to how our world uses technology. The fact of the matter is that we are being called to deliver AV technology, and we believe that Kramer is the answer. Our partnership will help foster the future of digital engagement in the Philippines.”
— Stephen Yu | President, Versatech International

About Kramer

Kramer audio-visual experiences power creativity, collaboration, and engagement. From signal management to advanced cloud-based communication, collaboration, and control solutions, Kramer technology breaks down walls, bridges gaps, and makes people feel closer together even when they’re far apart.

Tags:

APAC

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